The Crucolo Cheese Parade is celebrating its 10th Anniversary this year and you won’t want to miss the festivities! Starting in 2010, Peter Lovis, owner of The Cheese Shop, began importing a 400-pound wheel of Italian cheese to Concord to help kick off the festive holiday season. Why? Well, as Peter says, “Who doesn’t love cheese?” The thousands of people who turn up each year to cheer on the parade would agree!